Privacy Policy

DealerWise (“DealerWise,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, request a consultation, communicate with us, or use our vehicle negotiation services.

1. Information We Collect

We may collect information that you voluntarily provide, including:

• Your name, email address, telephone number, and preferred contact method.
• Vehicle preferences, including make, model, year, trim, budget, financing preferences, trade-in information, and related details.
• Information included in forms, emails, telephone calls, text messages, or other communications.
• Transaction and service information, including package selection, deposit status, negotiation preferences, and service history.

We may also automatically collect technical information such as IP address, browser type, device type, referring pages, pages visited, approximate location, and website interaction data through cookies, analytics tools, server logs, and similar technologies.

2. How We Use Information

• To respond to inquiries and provide consultations.
• To research vehicles, communicate with dealerships, and negotiate offers on your behalf.
• To process payments, deposits, and service-related transactions.
• To communicate about your request, account, service status, offers, and customer support.
• To maintain, secure, troubleshoot, and improve our website and services.
• To measure website traffic and marketing performance.
• To prevent fraud, misuse, security incidents, and unlawful activity.
• To comply with legal, regulatory, accounting, and contractual obligations.

3. Consent and Marketing Communications

Where required, we collect, use, and disclose personal information with your consent. You may withdraw consent, subject to legal or contractual restrictions. You may unsubscribe from promotional emails by using the unsubscribe link in the message or contacting us. Service-related communications may still be sent when necessary to complete your request.

4. How We Share Information

We do not sell or rent your personal information. We may disclose information to:

• Dealerships and automotive businesses when necessary to obtain quotes, confirm availability, or negotiate on your behalf.
• Service providers that support hosting, email, analytics, payment processing, customer relationship management, security, and business operations.
• Professional advisers, insurers, auditors, or financial institutions where reasonably necessary.
• Government, regulatory, law-enforcement, or legal authorities where required by law or necessary to protect rights, safety, and property.
• A purchaser, successor, or related entity in connection with a merger, financing, restructuring, sale, or transfer of all or part of the business.

Service providers are expected to use information only for the services they perform for us and to protect it appropriately.

5. Cookies and Analytics

Our website may use cookies and similar technologies to remember preferences, maintain functionality, analyze traffic, and measure advertising performance. You can adjust cookie settings through your browser. Blocking cookies may affect some website features.

6. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy, including providing services, resolving disputes, enforcing agreements, maintaining records, and meeting legal obligations. Retention periods vary according to the type of information and applicable requirements.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for using secure devices and protecting access to your email and accounts.

8. Your Privacy Rights

Subject to applicable law, you may request access to personal information we hold about you, ask us to correct inaccurate information, withdraw consent, or request deletion of information that we are not required to retain. We may need to verify your identity before completing a request.

9. Cross-Border Processing

Some service providers may process or store information outside your province or outside Canada. Information stored in another jurisdiction may be subject to the laws and lawful access requirements of that jurisdiction.

10. Third-Party Websites

Our website may link to third-party websites or services. We are not responsible for their privacy practices, security, or content. Review the privacy policy of any third party before providing information.

11. Children’s Privacy

Our services are intended for adults who are legally able to enter vehicle-related transactions. We do not knowingly collect personal information from children under 13.

12. Changes to This Policy

We may update this Privacy Policy periodically. The revised version will be posted on this page with an updated date. Continued use of the website after an update indicates acceptance of the revised policy to the extent permitted by law.

13. Contact Us

Questions, requests, or concerns about this Privacy Policy may be submitted through the contact information displayed on the DealerWise website.

This generic policy is provided as a website starting point and is not legal advice. It should be reviewed for your specific business practices and applicable Canadian privacy laws before public launch.